Will Shine Inc

Will Shine Inc is a comprehensive beverage agency offering a full range of services.

"Crafting Beverages & Shaping Moments"

Creative Cocktail Menu Development

Dazzle your guests with sensational and unforgettable cocktails expertly crafted by Willy Shine. Get ready to elevate your experiences to new heights with drinks that are sure to leave a lasting impression!

Expert Consulting Services

Transform your bar program and skyrocket your business with the unparalleled consulting services of Willy Shine. Unlock the secret to success and take your cocktail program to soaring new heights!

Industry Insights and Tips

Ignite your passion for mixology and stay ahead of the curve with our unparalleled industry insights and cutting-edge tips curated by the master mixologist, Willy Shine. Experience the thrill of innovation and elevate your craft to extraordinary new heights!

Welcome to Willy Shine!

Leader in the global mixology and cocktail movement.

Experience the world of mixology and cocktails like never before with Willy Shine. His expertise and creative approach to cocktail creation have led to a successful track record of helping businesses elevate and innovate their beverage offerings.

Willy Shine began his career in Boston, MA in the 90s and has been pioneering the craft of Bartending for over 25yrs and is keen on all styles. He cut his teeth in Nantucket Island & Aspen, Colorado, and soon headed to NYC.  Where he quickly made a name for himself in the bartending community.   

Willy has worn many hats in the industry as an accomplished bartender & hospitality consultant & educator. He has consulted on bar development, beverage programs, and festivals. He has worked in some of the most prestigious establishments in the U.S. He has a passion for educating & paying forward the wisdom and knowledge that has been bestowed upon him throughout his career. ​ 

​Since 2015 Willy has served as the Brand Meister for Mast-Jägermeister US. He is an industry expert & educator who has had the opportunity to travel the globe to see, touch, smell & taste some of the most well-made cocktails/ spirits in the world. ​ 

Willy is a husband and father of 3 beautiful children and resides in Long Island, NY. 

elevate the game with Willy Shine!

Tailored and Crafted Cocktail Creations

Indulge in our expertise crafting tantalizing, bespoke cocktails destined to elevate every moment.

Consulting Services

Our consulting services are tailored to meet the needs of your business.


We believe that collaboration is key to creating successful and innovative cocktail menus.

Personal Touch

We recognize the individuality of every setting, and our pride lies in infusing our cocktail creations with a personalized touch.

Innovative Techniques

We’re constantly abreast of the cutting-edge trends and techniques in mixology, ensuring our cocktails brim with innovative flair and contemporary appeal.

Theme Specific and Profitable Cocktail Menus

Partner with Us

Drawing on our fervor for mixology and adept consulting skills, we excel in curating distinctive and lucrative cocktail menus tailored to your vision and objectives.

Collaborative Process

Our philosophy champions collaboration, forging strong partnerships with businesses and individuals alike. By immersing ourselves in your brand ethos, we tailor bespoke cocktail menus that embody your identity and captivate your clientele.

Extensive Experience

With extensive experience in mixology spanning various global destinations, we have cultivated a profound expertise in crafting lucrative cocktail menus that not only bolster profitability but also elevate brand recognition.

Tailored Solutions

We acknowledge the unique nature of each situation and understand that tailored solutions are essential for success in the diverse landscape of the industry.

Let’s Create Together

Ready to elevate your beverage program and create brand-specific cocktail menus?

Expert Mixology Services

Elevate your business or event with our expert cocktail menu creation, staff training, and bar consulting services.

Customized Cocktail Menus

Let us create personalized cocktail menus for your establishment or event. Our team of experts will highlight your brand and impress your customers.

Staff Training

Our mixology experts provide comprehensive training for your staff, equipping them with the knowledge and skills to create delicious and innovative drinks.

Bar Consulting for Businesses

Looking to improve your bar’s profitability and efficiency? Let us analyze your program and provide expert consulting to help you reach your goals.

Bar Consulting for Events

Planning a special event? We offer top-notch bar consulting services to elevate your event and create memorable guest experiences.

“Embrace Transformation: The Moment for Change has Arrived”

Experience Unique Flavor Combinations

Excite the Senses and Delight the Palate

Willy Shine is a master mixologist with a knack for crafting innovative cocktail menus. Reach out for a consultation today.

Elevate Your Event with Signature Cocktails

Leave a Lasting Impression on Your Guests

From intimate gatherings to large-scale events, Willy Shine has a reputation for taking cocktail menus to the next level.

Push Boundaries with Cutting-Edge Mixology

Unleash Your Creative Side

Willy Shine is constantly pushing the boundaries of mixology and creating innovative cocktails that surprise and delight.

Ready to elevate your business or event with expert cocktail consulting?

Our mixology services will take your menu to the next level. Contact us for a consultation today.


Frequently Asked Questions

Answers to frequently asked questions about Willy Shine’s mixology consulting services.

What is mixology?

Mixology is the perfect blend of bartending, hospitality, artistry, and empathy, all working together to craft unforgettable experiences.

What can Willy Shine offer you?

Willy Shine, a seasoned veteran in the world of mixology, brings a wealth of professional experience and a genuine passion for crafting exceptional cocktails. With a background enriched by extensive travel and a commitment to excellence, Willy Shine is dedicated to creating unforgettable experiences through his artistry and expertise in the industry. With his care and dedication, your cocktail program is guaranteed to reach new heights of quality and innovation.

Contact us

Get in touch with us at [email protected] or through our social media.