Our Team @ Willy Shine Consulting “Bars, Cocktails, Education & Events”
Our Team is made up of a crew of incredible & passionate people nationwide who wholeheartedly are dedicated to the Hospitality & Service Industry. Please meet the people that make it happen day in and day out and help elevate and push our fine industry forward. We are like minded people with a common goal of setting standards, educating and producing the best our industry has to offer. Give us the opportunity to make your cocktails Shine!
Willy Shine – Owner & Director of Willy Shine Consulting
Willy is a well-traveled hardworking, individual dedicated to the craft and integrity of bartending & our industry as a whole. He has been in the industry for over twenty years and believes and teaches in use the of freshest of ingredients, the finest of spirits and practicing bar techniques passed on to him by his mentors & predecessors. Willy lives by the blueprint of paying forward and educating the next generation on the craft that was bestowed upon him. He applies the use of well-made spirits, the use of classic cocktails as building blocks and the use of proper technique and methodology. He is a devoted educator and humble student of his craft.
Willy Shine will satisfy all of your beverage needs & guarantees to “Help You Drink Better”
Willy Shine is an Entrepreneurial Business Man, Founder of Willy Shine Consulting, Husband & Father of Two, On Premise Trade Consultant, Beverage Consultant, Spirits & Cocktail Educator, Cocktail Event Producer, Keen Bartender to all Styles, Judge at Paul Pacult’s Ultimate Beverage Challenge, Liquor.com Advisory Board Member, Beverage Alcohol Resource Judge & Supervisor & BarSmarts Supervisor & Judge
Justin Noel – Contributing Contractor
President/Owner of Closing Time Cocktails Inc. A Beverage and Hospitality Consulting Firm
With over ten years behind the stick, on 4 continents, in over 10 countries, Justin Noel is the epitome of a traveling bartender if there ever was one. Justin started his bar career learning the flair game in the nightclub scene in New York and Europe, before moving on to learning the hospitality side of the industry at the Ritz-Carlton Reynolds Plantation in Georgia. He later move to some of South Beach’s more established venues such as Skybar at the Shoreclub Hotel, Tantra, and was part of the opening staff of the RitzCarlton South Beach, after graduating from college in 2003. From South Beach, Justin went abroad from 2005 to 2008 running cocktail lounges in New Zealand, Australia, South East Asia and Greece, he also worked with several liquor brands as a consultant mixologist and events coordinator. In 2008 he returned back to the states and consulted on several projects in Georgia and Florida upon finally settling back in New York to work with Contemporary Cocktails Inc in opening Pranna.
Justin has served as corporate mixologist or brand ambassador for Bacardi’s B-Live tour and Hennessy for the Hennessy Artistry concert series to name a few. He also has had the pleasure to serve as a consulting mixologist with Contemporary Cocktails Inc. and continues to work with the likes of Dale Degroff, Dave Wondrich, Willy Shine, Steve Olsen and Andy Seymour on local and national branded events. From 2010 to 2013 Justin opened and owns the cocktail bar 1534, as well as serving as a local brand ambassador for Appleton Estate Jamaican Rum, and later as National Brand Specialist for Bacardi’s Prestige Portfolio. In 2013 he went on to work for Espolon Tequila as National Brand Advocate and created the advocacy program “COCKtail Fights”. In the same year he opened Bleecker Kitchen & Co and Sweetwater Social with good friend Tim Cooper. This venue has garnished local praise from the trade, received positive reviews from both local and national press, and has become an essential bar in the cocktail hierarchy in New York.
Leo DeGroff – Contributing Contractor & Partner of Team Batch Mayhem
New York City based bartender and proprietor of beverage consultancy, Prince Cocktail.
Degroff’s work experiences have ranged from bartending at regarded establishments like BED NY, Pegu Club, and Sweetwater Social to high profile events such as Beverage Alcohol Resource (BAR) Five Day, Ultimate Beverage Challenge, BarSmarts, Food and Wine Classic in Aspen, Telluride Wine Festival, The James Beard Awards, Tales of the Cocktail, the Manhattan Cocktail Classic, Copa Jerez, Art Basel, South Beach Wine & Food Festival, Las Vegas Nightclub and Bar Show, New York Bar Show, and World Cocktail Week events for The Museum of the American Cocktail. During his stint with Steve Olson and Andy Seymour for the consultancy aka Wine Geek, Degroff sharpened his skills for event coordinating and restaurant management, including training bartenders/barbacks, assisting in creating cocktail programs, and budget planning. Utilizing his affinity for technology, Degroff has been able to translate and draft his ideas of efficient bar concepts for specific spaces using graphic design. Taking his work on the road in 2014, Degroff was invited to consult on Jimmy’s Bodega Aspen, a restaurant attempting the fastest known opening in just sixteen days. Along with the owner and long time friend Jimmy Yeager, they created a world-class bar program that was quickly recognized as one of the top twenty new bars in the west and southwest. Degroff also serves as Production Coordinator for Ultimate Beverage Challenge with Paul Pacult and Assistant Coordinator for BAR Five Day with Andy Seymour, Dave Wondrich, Paul Pacult, Steve Olson, and Dale Degroff. He is also part of the back of house team for Pernod Ricard USA’s BarSmarts
Education has been on the forefront of Degroff’s career and the desire to learn has taken him all over America and the world, including Oaxaca, Mexico; Cusco, Peru; Seville, Spain; the Philippines; Ireland; and Havana, Cuba for first hand experience of distillation in each country’s respective spirits, culture, and bar scenes.
Degroff is a graduate of BAR, an award-winning comprehensive training course in spirits and mixology, and currently resides in the Alphabet City neighborhood of Manhattan with his fat beagle.
Borys Saciuk – Contributing Contractor & Partner of Team Batch Mayhem
A Leader of Men! An extremely talented, very wise & respected industry professional based in San Francisco.
Borys is a hospitality professional who has thrived in the drinks business for over 20 years. Initially a certified sommelier, his experience now runs the gamut from dive bars to 2 Michelin Stars, and from shaking cocktails at Burning Man to the likes of 15 Romolo.
In addition to his dynamic and distinguished career in hospitality, Borys also enjoyed several years on the brand side of the beverage industry. In this role, he collaborated on the organization and execution of countless trade events across the United States and around the globe.
In 2014 Borys joined The Bon Vivants and returned to bartending as a part of the Trick Dog team. Currently, he is serving drinks at ABV in San Francisco with a smile.
Also recognized as a cocktail competition judge and presenter during spirits industry-related events, Borys is a beverage consultant specializing in the planning and execution of bar service for large-scale events.
When Borys isn’t working, he is hunting down old liquor bottles and hoarding antique cocktail recipe books, or daydreaming of golden karaoke microphones and listening to NPR.