Willy Shine Consulting “Bars, Cocktails, Events & Education”
Our Team is made up of a crew of incredible & passionate people nationwide who wholeheartedly are dedicated to the Hospitality & Service Industry. Please meet the people that make it happen day in and day out and help elevate and push our fine industry forward. We are like minded people with a common goal of setting standards, educating and producing the best our industry has to offer. Give us the opportunity to make your cocktails Shine!
Leo DeGroff – Contributing Contractor & Lead Partner of The Batch Mayhem Crew
New York City based bartender and proprietor of beverage consultancy, Prince Cocktail.
Degroff’s work experiences have ranged from bartending at regarded establishments like BED NY, Pegu Club, and Sweetwater Social to high profile events such as Beverage Alcohol Resource (BAR) Five Day, Ultimate Beverage Challenge, BarSmarts, Food and Wine Classic in Aspen, Telluride Wine Festival, The James Beard Awards, Tales of the Cocktail, the Manhattan Cocktail Classic, Copa Jerez, Art Basel, South Beach Wine & Food Festival, Las Vegas Nightclub and Bar Show, New York Bar Show, and World Cocktail Week events for The Museum of the American Cocktail. During his stint with Steve Olson and Andy Seymour for the consultancy aka Wine Geek, Degroff sharpened his skills for event coordinating and restaurant management, including training bartenders/barbacks, assisting in creating cocktail programs, and budget planning. Utilizing his affinity for technology, Degroff has been able to translate and draft his ideas of efficient bar concepts for specific spaces using graphic design. Taking his work on the road in 2014, Degroff was invited to consult on Jimmy’s Bodega Aspen, a restaurant attempting the fastest known opening in just sixteen days. Along with the owner and long time friend Jimmy Yeager, they created a world-class bar program that was quickly recognized as one of the top twenty new bars in the west and southwest. Degroff also serves as Production Coordinator for Ultimate Beverage Challenge with Paul Pacult and Assistant Coordinator for BAR Five Day with Andy Seymour, Dave Wondrich, Paul Pacult, Steve Olson, and Dale Degroff. He is also part of the back of house team for Pernod Ricard USA’s BarSmarts
Education has been on the forefront of Degroff’s career and the desire to learn has taken him all over America and the world, including Oaxaca, Mexico; Cusco, Peru; Seville, Spain; the Philippines; Ireland; and Havana, Cuba for first hand experience of distillation in each country’s respective spirits, culture, and bar scenes.
Degroff is a graduate of BAR, an award-winning comprehensive training course in spirits and mixology, and currently resides in the Alphabet City neighborhood of Manhattan with his fat beagle.