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Willy Shine Consulting “Bars, Cocktails, Events & Education”

Our Team is made up of a crew of incredible & passionate people nationwide who wholeheartedly are dedicated to the Hospitality & Service Industry. Please meet the people that make it happen day in and day out and help elevate and push our fine industry forward. We are like minded people with a common goal of setting standards, educating and producing the best our industry has to offer. Give us the opportunity to make your cocktails Shine!


Justin Noel – Contributing Contractor

President/Owner of Closing Time Cocktails Inc. A Beverage and Hospitality Consulting Firm

Justin Noel Photo 1-30-15With over ten years behind the stick, on 4 continents, in over 10 countries, Justin Noel is the epitome of a traveling bartender if there ever was one. Justin started his bar career learning the flair game in the nightclub scene in New York and Europe, before moving on to learning the hospitality side of the industry at the Ritz-Carlton Reynolds Plantation in Georgia. He later move to some of South Beach’s more established venues such as Skybar at the Shoreclub Hotel, Tantra, and was part of the opening staff of the RitzCarlton South Beach, after graduating from college in 2003. From South Beach, Justin went abroad from 2005 to 2008 running cocktail lounges in New Zealand, Australia, South East Asia and Greece, he also worked with several liquor brands as a consultant mixologist and events coordinator. In 2008 he returned back to the states and consulted on several projects in Georgia and Florida upon finally settling back in New York to work with Contemporary Cocktails Inc in opening Pranna.

Justin has served as corporate mixologist or brand ambassador for Bacardi’s B-Live tour and Hennessy for the Hennessy Artistry concert series to name a few. He also has had the pleasure to serve as a consulting mixologist with Contemporary Cocktails Inc. and continues to work with the likes of Dale Degroff, Dave Wondrich, Willy Shine, Steve Olsen and Andy Seymour on local and national branded events.  From 2010 to 2013 Justin opened and owns the cocktail bar 1534, as well as serving as a local brand ambassador for Appleton Estate Jamaican Rum, and later as National Brand Specialist for Bacardi’s Prestige Portfolio. In 2013 he went on to work for Espolon Tequila as National Brand Advocate and created the advocacy program “COCKtail Fights”. In the same year he opened Bleecker Kitchen & Co and Sweetwater Social with good friend Tim Cooper. This venue has garnished local praise from the trade, received positive reviews from both local and national press, and has become an essential bar in the cocktail hierarchy in New York.


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